Attended a Webinar about the Bing Yahoo Integration. As I understand it, the deal means Yahoo will not be powering the Search in the next 10 years. Microsoft will be the power house for Bing and Yahoo. Microsoft will incorporate Yahoo Search technology into the Bing Search Engine. Yahoo basically gave up their own Search Engine and handed it to Microsoft.
A few of interesting points from the Webinar.
1. Microsoft delivers search results to both Bing and Yahoo. Page ranking stays the same on Bing and Yahoo BUT the presentation of the SERP will be different. Yahoo will apply their own mix-in to serve the results.
2. The report in AdCenter will not show the traffic split between Bing and Yahoo. The panel suggested analyzing server log to get that information.
3. There will be no option to choose to show the ad in Bing or Yahoo.
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